NCRJ VOLUME 2 (eISSN 2984-8520) THE RELATIONSHIP OF SOCIAL MEDIA ON TOURISM PRODUCT COMPONENTS AND INTENTION TO VISIT TOURIST DESTINATION OF GENERATION X, Y AND Z IN NORZAGARAY, BULACAN
THE RELATIONSHIP OF SOCIAL MEDIA ON TOURISM PRODUCT COMPONENTS AND INTENTION TO VISIT TOURIST DESTINATION OF GENERATION X, Y AND Z IN NORZAGARAY, BULACAN
Bronzal, Beronica Jessica Lozano
Celestino, John Kenneth Chavez
Colis, Roanne Therese Briones
Docil, Gienelyn Betanio
Dosdos, Monday Oxcillo
Principe, Wilson Jimenez
Norzagaray College
2023
ABSTRACT
This study aimed to investigate The Relationship of Social Media on Tourism Product Components and Intention to Visit Tourist Destinations of Generation X, Y, and Z in Norzagaray, Bulacan. The study used a quantitative phenomenological method to determine the relationship between social media and tourism product components and intention to visit tourist destinations of Generations X,Y,Z in Norzagaray, Bulacan. Linear regression and Spearmans’ method of analysis aimed to uncover the meaning of a phenomenon as experienced by the tourists through using social media while visiting destinations. Results indicated that the most frequently visited local tourist destinations were Bakas River, Kanyakan River, and Adventure Resort, with strong agreement on the use of social media for finding and knowing the destination. Also, the data shows that the most used social media platform is Facebook, and in terms of Generations, the data shows that most respondents who visited tourist destinations are from Generation 7 (18-26 years old). When it comes to the gender, most of the respondents are female. Moreover, further analysis of data suggested that tourist operators are encourage to provide affordable, accessible and entertaining amenities or activities for all generations. They should promote local attractions with engaging content to social media to encourage more tourists.
Keywords: Social Media, Tourism Product, Tourist Destination